Your Website is Usually How New Customers Find You
A well designed, easy to use website with quality content which clearly demonstrates your product offer to your customers is critical, and it is usually how your new customers find you. Yet only 66% (MBIE Small Business Factsheet 2016) of small firms have a website.
Your Website is How New Customers Research You
If you are in business your website is a crucial number one decision making touch point for your potential customers. Google calls it the ZMOT, Zero Moment of Truth, a point in which the consumer researches the product, even before the seller knows this potential buyer exists.
Whether you are in a business which is B2C (business to consumer where the end user is your customer) or B2B (business to business, where your customer is also a business), preparing for ZMOT is essential.
While it isn’t news to most people that consumers research before purchase, the key is being aware of what information consumers need during this process and how easy it is for them to access it.
One of first things most consumers do now is research online the product they are interested in buying and the companies that sell the product. Company and product websites are usually the first point of call.
Key Questions Your Website Should Answer for Your Potential Customers are:
- Is the website credible and trustworthy?
- Is this a professional company?
- Does this site answer my questions?
- Is this a company I can do business with?
- Does the site make me feel welcome?
Your Website is the Hub of Digital Marketing Activities
Your website is the hub to which all other digital marketing activities should direct. To achieve best Search Engine Optimisation or SEO, content quality and social media presence now rank as importantly, if not more, than keywords.
Along with content your website design is one of the brand elements that help you build trust with your audience. Is your website busy or well laid out? Does it have pop-up and flamboyant ads? Is the print small and hard to read? Is the website boring or does it have interesting images? Are the intro and load times slow? Is it well optimised for mobile devices?
We can help with the design of a quality website, and coordinate other online channels to increase the SEO of and traffic to your website, and improve the chances of your potential customers finding you in their research.
Talk to us on how we can help you improve or design your website.
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