Digital & Traditional Marketing

Digital Marketing - What to Choose

It is easy to be distracted and seduced by the next bring shiny thing, from augmented reality to wearables, or become so overwhelmed we switch off to anything new.

At INTUITIVE we can help you sift through the dizzying range of channels, software and platforms, and narrow them down to what is the most effective and manageable for your business.

With digital marketing you can experiment with campaigns without the costs of traditional marketing. For example, a Facebook ad around my area to an estimated audience of 350,000 people will cost me not more than $35 a week (approximate estimate from Facebook Ads Manager). Even if the ad didn’t work, it would have cost next to nothing to learn from the experiment.

The digital marketing age has given businesses more choices and opportunities to market themselves and create greater brand awareness. It is also more trackable than traditional marketing methods. The trick is to start with something small, learn from it, expand or step into something else.

Traditional Marketing

In a digital world, traditional marketing still has its place, especially when integrated with online methods. For some businesses a targeted direct marketing piece can be very effective, especially if combined with a call to action which leads to a digital platform of registering online or liking a Facebook page. Advertising on radio can still be effective, particularly when it encourages listeners to look up the company website or Facebook page.

With the plethora of choices available to you – whether it is email marketing, radio, social media, direct marketing, advertising online and offline - INTUITIVE can help put together an effective plan which integrates online and offline methods.

Talk to us about implementing or creating your marketing plan. Ask for your FREE Initial Consult.

What We Do