Your product message is not reaching the right people and inspiring them to contact you? Let’s talk

Photo credit: Rob Suisted

Are you having trouble reaching the right people? Is your product message not inspiring them to contact you?

Do you have big plans but are too time and resource poor to carry them out?

Does your product lack a consistent message and cohesive planning?

Are you throwing money in various promotional efforts, hoping that something sticks?

Can you relate to at least one of these questions?

At INTUITIVE we have a special place in our hearts for small and medium businesses. After all, making up 97% (according to MBIE’s Small Business Sector Report) they are the back bone of the NZ economy. Small and medium businesses embody the spirit of being a New Zealander - enterprising, fearless, resourceful.

INTUITIVE understands small and medium businesses - their distinct advantages in being resourceful and nimble to adapt to change, and also their challenges of time and resource constraints to market themselves like big companies do. 

Many small and medium businesses do not have a full time marketing person; the function is often integrated into the responsibilities of the owner, general manager, sales manager or admin person. With their plates full with their primary responsibilities, marketing and forward planning for growth, retaining customers and gaining new customers sometimes get relegated to the odd promotional effort.

Does this sound vaguely familiar?

Why Outsource Marketing?

As a business owner and general manager with multiple skills and a great broad business experience, you know it is important to grow the business with strategic marketing. Many business owners and managers wear many different hats, sometimes all in one day, which leaves little time or resource to strategically market the business and its products.

The more pressing day to day operations such as finance, sales, manufacturing and distribution, take precedence over the forward planning function of marketing and product management.

And even when you have the time, are you managing to get in only a smattering of marketing? When you do manage to start a marketing campaign, a blog, or a Facebook promotion, do you have the time and planning in place to follow through to ensure your efforts turn into increased customer awareness and conversion?

Kiwi business owners and managers sometimes embrace the number 8 wire mentality so much we forget our most valuable resource is our time and energy. By outsourcing strategic marketing function and tasks, for a comparatively small investment, you are free to focus on managing your business while getting the results you want.

What To Focus On

As a business owner, do you sometime feel like a lone wolf – the only one with the view from the clouds of your business and its path?

You may need a sounding board to help shape and pad out your ideas into plans to implement.

You may need us to help you get things started by putting a marketing plan and a few processes in place, and thereafter keep up the rhythm yourself, or employ a junior or part time person to take over.

We can also help if you want to transfer the responsibility of the occasional marketing campaign or product launch, or of maintaining a social media presence to someone else, but cannot justify a full time or permanent employee.

Talk to us about creating a product message that will inspire people to contact you.

What We Do